TMJ & Sleep Therapy Centres of Temecula & Hemet
Industry: Healthcare (Multi-Location Group Practice)
Challenge
Following internal turnover, phone conversions dropped and new-patient scheduling slowed.
Anchor Approach
- Operational Coaching: Trained staff on communicating TMJ value and navigating cash-based conversations.
- Workflow Refinement: Improved follow-up processes to reduce lost leads.
- Marketing Optimization: Added Performance Max campaigns and refreshed landing pages, with the same ad spend and higher yield.
Results
- 64% increase in total calls and form submissions (quarter over quarter) with flat budget
- Significant uptick in booked consultations and full appointment calendars
Why It Worked
Aligning team communication with optimized media spend converted more inquiries into scheduled patients, restoring growth and morale.