TMJ & Sleep Therapy Centre of St. Louis
Industry: Healthcare (TMJ & Sleep Apnea)
Challenge
This fee-for-service Centre needed more qualified new-patient opportunities without increasing ad spend.
Anchor Approach
- SEO Overhaul: Fixed technical performance, built targeted symptom-based content hubs, and improved schema for local relevance.
- Patient Questionnaires: Developed intake forms and online quizzes to qualify patients before calls and increase credibility.
- Google Ads Optimization: Structured campaigns around intent, pruned queries weekly, and tied budgets to lead-quality scores.
Results (Q4 2024 → Aug 2025)
| Metric | Before | After | Δ |
|---|---|---|---|
| Qualified Leads | 7 / mo | 60 / mo | +757% |
| Conversion Rate | 1.75% | 7.5% | +4.3× |
| CPA | $265 | $65 | –75% |
| Ad Budget | $2.5K / mo | Flat | 0 |
Why It Worked
Clinical alignment plus disciplined query control produced 9× growth in qualified leads without extra spend.