TMJ & Sleep Therapy Centre of the South Shore
Industry: Healthcare (TMJ & Sleep Apnea Dentistry)
Challenge
A newly launched TMJ & Sleep service line needed to drive patient demand quickly to offset investment in training and equipment.
Anchor Approach
- New Website: Branded design with patient-friendly education and strong calls to action.
- SEO Foundation: Local keyword targeting, on-page optimization, and symptom-based navigation.
- Google + Performance Max Ads: Multi-channel reach to build awareness and book appointments fast.
Results
- 32% lower cost per lead (CPL) compared to comparable practices without rebuilds
- 61% lower CPL on Performance Max campaigns
- Consistently full calendar within 3 months of launch
Why It Worked
A unified message across website, SEO, and ads built credibility quickly and generated immediate ROI for a startup-level service line.