TMJ & Sleep Therapy Centres International
Client: TMJ & Sleep Therapy Centres International
Industry: Healthcare (DSO / Specialty Network)
Challenge
TMJ & Sleep Therapy Centres International (TMJSTCI) is a global network of over 60 Centres focused on treating TMJ disorders, craniofacial pain, and sleep apnea. The brand needed to unify its digital presence, strengthen credibility, and create scalable marketing systems that could serve 20+ independently owned North American Centres with consistent results.
Anchor Approach
AnchorCorps became TMJSTCI’s agency of record, building a central marketing infrastructure that combined brand strategy, data visibility, and local execution.
Our focus:
- Unified Brand System: Centralized templates, messaging, and digital standards.
- SEO + Paid Media Engine: Overhauled site structures, schema, and local SEO for each Centre; created an integrated Google Ads program for network-wide efficiency.
- Analytics & Scoring: Introduced call-scoring, lead attribution, and conversion tracking across Centres to measure quality, not just volume.
- Coaching & Conversion: Guided staff on call handling, patient intake, and case acceptance to maximize ROI from marketing efforts.
Results (2024 → 2025)
Across the TMJ network:
- Total impressions: 2.4M
- Clicks: 148,838
- Overall CTR: 6.15%
- Average CPC: $3.37
- Conversions: 7,449 (+200% YoY)
- Conversion Rate: 5.0% (up from 2.4% in 2024)
- Average CPA: $67 (down from $111 in 2024)
Source: 10.26.25_Aggregated TMJ Data
- Call-Score Improvements: Share of 4- and 5-star calls rose from 15% to 33%, reflecting stronger lead quality and team communication.
- Network Growth: 25% increase in Centres joining since Anchor partnership.
Why It Worked
By providing both central control and local flexibility, AnchorCorps created a DSO-style marketing system that:
- Unified brand identity across 20+ independent clinics
- Drove scalable, measurable ROI
- Improved lead quality through better intake coaching and analytics