TMJ & Sleep Therapy Centres of Temecula & Hemet

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TMJ & Sleep Therapy Centres of Temecula & Hemet

Industry: Healthcare (Multi-Location Group Practice)

Challenge

Following internal turnover, phone conversions dropped and new-patient scheduling slowed.

Anchor Approach

  • Operational Coaching: Trained staff on communicating TMJ value and navigating cash-based conversations.
  • Workflow Refinement: Improved follow-up processes to reduce lost leads.
  • Marketing Optimization: Added Performance Max campaigns and refreshed landing pages, with the same ad spend and higher yield.

Results

  • 64% increase in total calls and form submissions (quarter over quarter) with flat budget
  • Significant uptick in booked consultations and full appointment calendars

Why It Worked

Aligning team communication with optimized media spend converted more inquiries into scheduled patients, restoring growth and morale.