Overview & Challenges

Launching a new TMJ and sleep apnea service line from scratch can be daunting—especially when it requires a significant investment in education, equipment, and specialized staff training. TMJ & Sleep Therapy Centre of the South Shore, an established dental practice, recognized the importance of quickly filling their calendar with new TMJ patients to generate a return on their substantial investment of time and money. However, without a robust digital presence, attracting and converting potential TMJ patients presented a significant challenge.

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Anchor Corps’ Role

TMJ & Sleep Therapy Centre of the South Shore partnered with Anchor Corps to establish a strong digital marketing foundation capable of both attracting potential patients and converting leads. The key initiatives included:

Website Development

• Brand-Aligned Design: A visually appealing, user-friendly website that reflected the existing brand identity.
• Comprehensive Content: Pages focused on TMJ and sleep apnea treatments, highlighting the practice’s expertise and addressing common patient questions.

Search Engine Optimization (SEO)

• On-Page & Technical SEO: Ensuring each page was structured to rank well on search engines, ultimately improving organic visibility for TMJ and sleep apnea search queries.
• Local SEO Focus: Targeting specific geographic areas to capture relevant local searches and bring in patients ready to book.

Digital Advertising Campaigns

• Google Search Marketing: Strategically targeting high-intent TMJ-related keywords to capture potential patients actively searching for answers.
• Performance Max Campaigns: Reaching prospects across multiple Google platforms—such as YouTube, Display, and Discover—to increase brand awareness and engagement.

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Results

Lower Cost Per Lead (CPL)

• 32% Lower CPL compared to similar TMJ practices that did not undertake a comprehensive website revamp. This underscores the positive impact of a well-designed, authoritative site combined with strong search marketing strategies.
• 61% Lower CPL on Performance Max campaigns compared to peers, showcasing the value of cohesive branding and robust online content that instills trust and credibility.

Consistently Filled Appointment Calendar

• The synergy of improved website architecture, targeted SEO, and well-optimized ad campaigns allowed TMJ & Sleep Therapy Centre of the South Shore to consistently book new patients—a vital metric for recouping their educational and financial investments.

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Looking Ahead: Request for Further Data

To continue refining and improving these strategies, Anchor Corps invites TMJ & Sleep Therapy Centre of the South Shore to share additional metrics:

1. Booked Patient Increase (%): Please provide the percentage increase in booked TMJ & sleep apnea patients since the campaign launch. This data will help us gauge the full impact of our combined marketing efforts.
   
2. Patient Conversion Funnel Data: Detailed insights—such as how many website visitors schedule a consultation or call—will allow us to further optimize the website and ad campaigns for higher conversion rates.
   
3. Long-Term Revenue & ROI Metrics: Capturing revenue trends or average patient value will clarify how the lower CPL translates to business growth and supports broader financial objectives.
   

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Conclusion

By leveraging a unified digital approach—overhauling the website, implementing comprehensive SEO strategies, and running targeted ad campaigns—TMJ & Sleep Therapy Centre of the South Shore has driven high-quality leads at a notably lower cost than peers. As a result, the practice has successfully jumpstarted its TMJ service line, filling appointment slots and setting a strong foundation for sustainable growth.

To learn more about these successes or to discuss the requested data, please contact Anchor Corps.